Google Analytics from Beginners to Advance User; A tale of free Google tool (Part1)
If by any chance you own a website then you must be aware of Google Analytics (GA), the free service offered by Google which generates detailed statistics. GA is for marketers rather than webmasters. GA is used by most of the websites and analysis claim that 1000000 websites use Google Analytics which is able to track visitors from all sources, including the search engines, display advertisements, PPC networks, email marketing.
It brings a win win situation not only for Google but also for sites from different niches like games, news, education, and what not. Even if you are interested in playing games which involve money like poker you would desire to know about your potential and present users and GA is the best tool to cater your needs.
With Adword integration, GA facilitate its users to review online campaigns through goal conversion where goals can be anything from sales to lead generation and from specific page view to downloading of a specific file.
Let US Roll The Dice:
If you are reading this page it is believed that you own a personal site or have the obligations to monitor the digital strategy of a huge corporation believingly you have the web presence either way.
Like other markets, online market of the virtual world is not void of competitiveness and in the presence of millions of websites in the internet world having information about how people are coming to your website and what exactly on your website is performing well to understand how you can gain the full advantage of competitive edge you have over other websites.
Here comes Google Analytics from Great Google to serve you manage your website by tracking and analyzing data and the coolest thing about Google Analytics is that it is free, powerful and able to answer your variety of questions. You may like to know which keyword exactly resonate with the visitors, or what elements are turning people away from your website. Google Analytic is the answer to many of these and other questions like this and in this post we have tried to get answers to most of these questions for you.
Getting the Code
After setting up Google Analytics account, you have to implement the code on the website under your control personal or corporate.
You have to set up a profile for the website you want to monitor and the step by step process will generate a unique code for you to add and if you are at a platform like WordPress, Bloggers or Tumblr then you only need to add code to that theme or template and theme or template will itself implement the code on each and every post you create afterwards.
If you own a custom built website then you have to ask your developer for how the website is generating content or implement the code on each page manually.
Interestingly adding this code to your website will not affect the overall look of your website.
Measuring makes Money
After setting up GA at your website, you just press the View Report on the initial screen and main dashboard will open at your computer screen where at the left side of your screen you will observe different types of data which GA can fetch for you.
- Visitors: Here you could have the information about your users, their geographic locations, language, and preferences on your website.
- Traffic: This tab brings you the information about how people reach your website by using which websites or keywords people looked for to reach to your website.
- Content: Here you can have information about specific pages on your website which would help you answer the questions about how people come and exit pages on your website. It can also inform you about the pages which were most popular with the visitors.
- Goals: If you have established clear cut goals for applying GA then this tab will help you to find data about specific actions from visitors like downloads, registration, or purchase if you are running an ecommerce website.
- Ecommerce: You will use this tab only if you are running an ecommerce website.
The above mentioned tabs can generate sub reports for you on specific aspects of your web site including visitor loyalty.
With Google Analytics, figuring out what you measure is seems Herculean task but you can simple measure what you want to measure in this way;
Your dashboard is showing a summary of your website data and you have to option of customizing your dashboard to see whatever data you want upfront. Just click on the type of report you want to know and press “add to dashboard” and you also can position these reports by dragging and dropping these tabs or even deleting if you do not want one.
By clicking View Report however gives you opportunity to have a full report on the topic you choose.
Time and Tide wait for none:
But by adjusting the time range on the upper right corner of your dashboard you can not only view information for a specific timeframe but also can compare it with previous moths, days, weeks etc.
Tabling the Tables:
GA creates most of the reports on pageview and conversion in linear graphic formate but by rolling over your mouse on the points at the line you can get measurements for specific day, week or month.
Here you have the option to send these reports by email to your designated account. You have the option to send the email right away or schedule a recurring report email. You also have the option to get it as PDF format.